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Stella Artois - "Start With a Stella" Campaign
Project Type
Social Campaign
Date
January - March 2021
Role
Communications & Strategy Lead
During my 6-month placement with Stella Artois, I acted as the communications and strategist lead to create their first-ever Hispanic-focused assets for social media.
I received a vague brief based on the brand wanting to reach a more multicultural audience and got to work! I did a deep dive into what "Hispanic" really means - it is NOT an umbrella term for a homogenous group of people - by reading sociology papers, blog posts, and reviewing qualitative interviews the brand conducted.
Findings from that research informed the strategy behind the creative. I RFP'd three agencies, chose to work with El Autobus, and then acted as the comms manager to lead the project to completion!
