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Beach Day - Brand Refresh
Project Type
Brand Creation
Date
February - July 2023
Role
Brand Lead / Client-Side Strategist
Beach Day is a drink brand that was originally launched in Canada, inspired by the largest beach club in the world (which happens to be in Montreal). Our task was to refresh the brand world to make the brand appeal to Gen Z drinkers in the US.
I oversaw the brand world refresh, managed and has a large hand in the strategy for the photo/video shoot, and planned and executed above-the-line marketing strategy and execution (including media plan with OOH and paid social) for the 2023 pilot launch.
You can find Beach Day in select markets of coastal NC & SC today!
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